/* ==========================================================================
   NeoFunnel — Design tokens (v2: Global K-Beauty / bold blue + cream mood)
   ========================================================================== */

@import url('https://cdn.jsdelivr.net/gh/orioncactus/pretendard@v1.3.9/dist/web/variable/pretendardvariable-dynamic-subset.css');

:root{
  --ink:        #12122B;
  --ink-soft:   #5B5E74;
  --porcelain:  #FBF6EC;
  --porcelain-2:#F1ECDF;
  --blue:       #1E2AE8;
  --blue-deep:  #12189B;
  --coral:      #FF6B4A;
  --coral-dark: #E14E30;
  --line:       #E3DCCB;
  --line-on-blue: rgba(255,255,255,0.24);
  --white:      #FFFFFF;

  --font-display: 'PretendardVariable', 'Pretendard', -apple-system, sans-serif;
  --font-body: 'PretendardVariable', 'Pretendard', -apple-system, sans-serif;

  --radius-s: 8px;
  --radius-m: 14px;
  --container: 1180px;
}

*{ box-sizing: border-box; }
html{ scroll-behavior: smooth; }
body{
  margin:0;
  background: var(--porcelain);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
   word-break: keep-all;
   overflow-wrap: break-word;
}
img{ max-width:100%; display:block; }
a{ color: inherit; }
.wrap{ max-width: var(--container); margin: 0 auto; padding: 0 32px; }
@media (max-width: 720px){ .wrap{ padding: 0 20px; } }

a:focus-visible, button:focus-visible, input:focus-visible, textarea:focus-visible, select:focus-visible{
  outline: 2px solid var(--blue); outline-offset: 3px;
}
@media (prefers-reduced-motion: reduce){
  *{ animation-duration: 0.001ms !important; animation-iteration-count: 1 !important; transition-duration: 0.001ms !important; scroll-behavior: auto !important; }
}

/* ---------- Nav ---------- */
.nav{
  position: sticky; top:0; z-index: 50;
  background: rgba(251,246,236,0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
  transition: background .25s ease, border-color .25s ease;
}
.nav .wrap{ display:flex; align-items:center; justify-content:space-between; height: 76px; }
.nav-logo{
  font-weight: 800; font-size: 22px; letter-spacing: -0.01em;
  text-decoration:none; color: var(--ink); text-transform: uppercase;
  transition: color .25s ease;
}
.nav-logo em{ font-style: normal; color: var(--blue); transition: color .25s ease; }
.nav-links{ display:flex; align-items:center; gap: 36px; list-style:none; margin:0; padding:0; }
.nav-links a{ text-decoration:none; font-size: 13.5px; font-weight: 700; letter-spacing:0.02em; color: var(--ink-soft); transition: color .15s ease; }
.nav-links a:hover{ color: var(--ink); }
.nav-cta{
  padding: 10px 20px; background: var(--blue); color: var(--white) !important;
  border-radius: 999px; font-size: 13px !important; font-weight: 800 !important; white-space: nowrap;
  transition: background .25s ease, color .25s ease;
}
.nav-toggle{ display:none; background:none; border:none; cursor:pointer; padding: 8px; color: var(--ink); transition: color .25s ease; }
.nav-toggle svg{ width: 26px; height: 26px; }

/* Transparent nav while the hero photo is in view */
.nav.on-hero{ background: transparent; border-bottom-color: transparent; backdrop-filter: none; }
.nav.on-hero .nav-logo,
.nav.on-hero .nav-logo em{ color: var(--white); }
.nav.on-hero .nav-links a{ color: rgba(255,255,255,0.9); }
.nav.on-hero .nav-links a:hover{ color: var(--white); }
.nav-cta{ background: var(--blue) !important; color: var(--white) !important; }
.nav.on-hero .nav-toggle{ color: var(--white); }
/* Mobile dropdown must stay readable regardless of on-hero state */
.nav-links.open{ background: var(--porcelain) !important; }
.nav-links.open a{ color: var(--ink-soft) !important; }
.nav-links.open a.nav-cta {
    background: var(--blue) !important;
    color: var(--white) !important; }
.nav-links.open a:hover{ color: var(--ink) !important; }

@media (max-width: 880px){
  .nav-links{
    position: absolute; top: 76px; left:0; right:0; background: var(--porcelain);
    border-bottom: 1px solid var(--line); flex-direction: column; align-items: flex-start;
    padding: 20px 20px 28px; gap: 18px; display: none;
  }
  .nav-links.open{ display:flex; }
  .nav-toggle{ display:block; }
}

.eyebrow{
  display:inline-flex; align-items:center; gap:8px;
  font-size: 12.5px; font-weight: 800; letter-spacing: 0.08em;
  color: var(--blue); text-transform: uppercase;
}
.eyebrow::before{ content:''; width:7px; height:7px; border-radius:50%; background: var(--blue); }
.eyebrow.on-blue{ color: var(--white); }
.eyebrow.on-blue::before{ background: var(--white); }

/* ---------- Hero (fixed background photo, scrolls under next sections) ---------- */
.hero{
  position: relative; color: var(--white);
  padding: 120px 0 84px; overflow: hidden;
}
.hero-bg{
  position: fixed; inset: 0; z-index: -1;
  background: linear-gradient(180deg, rgba(18,18,43,0.62), rgba(18,18,43,0.86)), url('img/step-strategy.jpg');
  background-size: cover; background-position: center; background-attachment: fixed;
}
@supports not (background-attachment: fixed){
  .hero-bg{ position:absolute; }
}
/* Guard: every section after the hero must have an opaque background so the
   fixed photo never bleeds through once scrolled past the hero viewport. */
.hero ~ *{ position: relative; z-index: 1; }
.hero-inner{ position: relative; z-index: 1; }
.hero .eyebrow{ color: var(--white); }
.hero .eyebrow::before{ background: var(--white); }
.hero h1{
  font-size: clamp(30px, 4.6vw, 52px);
  line-height: 1.15; font-weight: 800; letter-spacing: -0.01em;
  margin: 18px 0 22px; max-width: 720px; color: var(--white);
}
.hero p.lede{ font-size: 18px; color: rgba(255,255,255,0.9); max-width: 54ch; margin: 0 0 32px; text-shadow: 0 1px 12px rgba(0,0,0,0.25); }
.hero h1{ text-shadow: 0 2px 20px rgba(0,0,0,0.3); }
.hero-actions{ display:flex; gap:14px; flex-wrap:wrap; }
.hero .btn-ghost{ border-color: var(--white); color: var(--white); }
.hero .btn-ghost:hover{ background: var(--white); color: var(--ink); }

.btn{
  display:inline-flex; align-items:center; gap:8px; padding: 14px 26px;
  border-radius: 999px; font-weight: 800; font-size: 14.5px; text-decoration:none;
  cursor:pointer; border: 1.5px solid transparent; transition: transform .15s ease;
}
.btn:hover{ transform: translateY(-1px); }
.btn-primary{ background: var(--blue); color: var(--white); }
.btn-ghost{ background: transparent; border-color: var(--ink); color: var(--ink); }
.btn-ghost:hover{ background: var(--ink); color: var(--white); }
.btn-arrow::after{ content:'→'; }

/* stat boxes on hero — now floating cards over the fixed photo */
.stat-boxes{
  display:grid; grid-template-columns: 1fr 1.3fr; gap: 2px;
  background: var(--line); border-radius: var(--radius-m);
  overflow:hidden; border: 1px solid var(--line);
  margin-top: 44px; box-shadow: 0 30px 60px -20px rgba(0,0,0,0.35);
}
@media (max-width: 720px){ .stat-boxes{ grid-template-columns: 1fr; } }
.stat-box{ padding: 34px 30px; }
.stat-box.fill{ background: var(--blue); }
.stat-box.outline{ background: var(--white); color: var(--ink); }
.stat-box .num{ font-size: 46px; font-weight: 800; line-height:1; margin-bottom: 10px; }
.stat-box.fill .num{ color: var(--white); }
.stat-box .cap{ font-size: 14px; color: rgba(255,255,255,0.78); max-width: 26ch; }
.stat-box.outline h3{ font-size: 20px; font-weight: 800; margin: 0 0 18px; }
.stat-box.outline .chart-row{ margin-bottom: 14px; }
.hero-chart-src{ font-size: 12px; color: var(--ink-soft); margin: 12px 0 0; line-height:1.5; }

/* ---------- Data section — animated bar charts ---------- */
.data-section{ background: var(--porcelain); }
.data-grid{ display:grid; grid-template-columns: 1.1fr 1fr; gap: 28px; margin-bottom: 24px; }
@media (max-width: 880px){ .data-grid{ grid-template-columns: 1fr; } }
.data-card{
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius-m);
  padding: 32px 30px;
}
.data-card h3{ font-size: 17px; font-weight: 800; margin: 0 0 22px; display:flex; align-items:center; gap:6px; }
.chart-row{ margin-bottom: 20px; }
.chart-row:last-child{ margin-bottom: 0; }
.chart-row .chart-label{ display:flex; align-items:center; font-size: 13.5px; font-weight: 700; margin-bottom: 8px; }
.chart-row .chart-label .val{ color: var(--blue); font-weight: 800; }
.chart-right{ display:inline-flex; align-items:center; gap:6px; margin-left:auto; }
.chart-track{ background: var(--porcelain-2); border-radius: 999px; height: 18px; overflow:hidden; position:relative; }
.chart-fill{
  height:100%; border-radius:999px; background: var(--ink-soft);
  width: 0%; transition: width 1.3s cubic-bezier(.22,.9,.3,1);
}
.chart-row.lead .chart-fill{ background: var(--blue); }

/* Generic source tooltip: wrap an info-dot + source-tip in .has-tip anywhere */
.has-tip{ position: relative; display:inline-flex; align-items:center; }
.has-tip .source-tip{
  display:none; position:absolute; bottom: 100%; left:50%; transform: translateX(-50%); margin-bottom: 8px;
  background: var(--ink); color: var(--white); font-size: 11.5px; font-weight: 600;
  padding: 8px 12px; border-radius: 8px; width: max-content; max-width: 260px; z-index: 20; line-height:1.5;
  text-align: left;
}
.has-tip:hover .source-tip, .has-tip.tip-open .source-tip{ display:block; }
.info-dot{
  display:inline-flex; align-items:center; justify-content:center;
  width: 15px; height:15px; border-radius:50%; background: var(--line);
  color: var(--ink-soft); font-size: 10px; font-weight:800; cursor:help;
  vertical-align: middle; flex-shrink: 0;
}
.data-stat.big .has-tip{ vertical-align: middle; }

.data-highlight-grid{ display:grid; grid-template-columns: repeat(2,1fr); gap: 22px; margin-bottom: 24px; }
@media (max-width: 640px){ .data-highlight-grid{ grid-template-columns: 1fr; } }
.data-stat{ background: var(--ink); color: var(--white); border-radius: var(--radius-m); padding: 28px 26px; }
.data-stat .big-num{ font-size: 38px; font-weight: 800; color: var(--coral); line-height:1; margin-bottom: 10px; display:flex; align-items:center; gap:8px; }
.data-stat p{ font-size: 14px; color: rgba(255,255,255,0.75); margin: 0 0 10px; }
.data-stat.big{ padding: 38px 32px; }
.data-stat.big .big-num{ font-size: 56px; }
.data-stat.big p{ font-size: 15.5px; color: rgba(255,255,255,0.85); max-width: 34ch; }

.data-grid-double{ display:grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-bottom: 32px; }
@media (max-width: 780px){ .data-grid-double{ grid-template-columns: 1fr; } }
.data-card.compact{ width: 100%; padding: 26px 28px; }
.data-card.compact h3{ font-size: 15.5px; margin-bottom: 16px; }

.mini-stats-row{ display:grid; grid-template-columns: repeat(4,1fr); gap: 16px; }
@media (max-width: 880px){ .mini-stats-row{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 480px){ .mini-stats-row{ grid-template-columns: 1fr; } }
.mini-stat{
  background: var(--white); border: 1px solid var(--line); border-radius: var(--radius-s);
  padding: 18px 16px; text-align:center;
}
.mini-num{ font-size: 21px; font-weight: 800; color: var(--blue); margin-bottom: 6px; }
.mini-label{ font-size: 12px; color: var(--ink-soft); line-height:1.4; }
.data-foot{ font-size: 12.5px; color: var(--ink-soft); margin-top: 20px; }

/* ---------- Ticker ---------- */
.ticker{ border-bottom: 1px solid var(--line); overflow: hidden; background: var(--porcelain-2); }
.ticker-track{ display:flex; gap: 56px; white-space: nowrap; padding: 14px 0; animation: scroll 26s linear infinite; width: max-content; }
.ticker span{ font-size: 13.5px; font-weight: 800; color: var(--ink-soft); display:flex; align-items:center; gap: 10px; text-transform:uppercase; letter-spacing:0.02em; }
.ticker span::before{ content:'→'; color: var(--blue); }
@keyframes scroll{ from{ transform: translateX(0); } to{ transform: translateX(-50%); } }

/* ---------- Sections ---------- */
section{ padding: 92px 0; background: var(--porcelain); }
.section-head{ max-width: 660px; margin-bottom: 48px; }
.section-head .eyebrow{ margin-bottom: 14px; }
.section-head h2{ font-size: clamp(26px, 3.2vw, 40px); font-weight: 800; line-height: 1.2; margin: 0 0 14px; letter-spacing: -0.01em; }
.section-head p{ color: var(--ink-soft); font-size: 16.5px; margin:0; }

/* Services — numbered pipeline */
.pipeline{ display:flex; flex-direction: column; }
.pipe-step{
  display:grid; grid-template-columns: 90px 1fr; gap: 26px;
  padding: 30px 0; border-top: 1px solid var(--line);
}
.pipe-step:last-child{ border-bottom: 1px solid var(--line); }
.pipe-num{ font-size: 34px; font-weight: 800; color: var(--blue); }
.pipe-step h3{ font-size: 19px; margin: 0 0 8px; font-weight: 800; }
.pipe-step p{ font-size: 15px; color: var(--ink-soft); margin:0; max-width: 62ch; }

/* Why us */
.why{ background: var(--ink); color: var(--white); }
.why .section-head h2{ color: var(--white); }
.why .section-head p{ color: rgba(255,255,255,0.65); }
.why-grid{ display:grid; grid-template-columns: repeat(4,1fr); gap:1px; background: rgba(255,255,255,0.12); }
@media (max-width: 980px){ .why-grid{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 560px){ .why-grid{ grid-template-columns: 1fr; } }
.why-item{ background: #1A1A38; padding: 32px 26px; }
.why-item .tag{ font-size: 12px; font-weight: 800; color: var(--coral); text-transform:uppercase; letter-spacing:0.05em; display:block; margin-bottom: 12px; }
.why-item h3{ font-size: 17px; margin: 0 0 10px; }
.why-item p{ font-size: 14px; color: rgba(255,255,255,0.62); margin:0; }

.why-callout{
  margin-top: 2px; background: #1A1A38; border-top: 1px solid rgba(255,255,255,0.12);
  padding: 22px 26px; text-align:center;
}
.why-callout p{ margin:0; font-size: 14.5px; color: rgba(255,255,255,0.82); }
.why-callout strong{ color: var(--white); }

/* Service add-on cards (Growth Expansion Options) */
.addon-grid{ display:grid; grid-template-columns: repeat(2,1fr); gap: 22px; }
@media (max-width: 780px){ .addon-grid{ grid-template-columns: 1fr; } }
.addon-card{
  background: var(--white); border: 1.5px solid var(--line); border-radius: var(--radius-m);
  padding: 30px 28px;
}
.addon-badge{
  display:inline-block; font-size: 11px; font-weight: 800; letter-spacing: 0.05em;
  color: var(--coral-dark); background: rgba(255,107,74,0.12);
  padding: 5px 10px; border-radius: 999px; text-transform: uppercase; margin-bottom: 14px;
}
.addon-card h3{ font-size: 18px; font-weight: 800; margin: 0 0 6px; }
.addon-card .addon-tag{ font-size: 14px; color: var(--blue); font-weight:700; margin: 0 0 14px; }
.addon-card p{ font-size: 14.5px; color: var(--ink-soft); margin: 0 0 8px; font-weight: 400; }

/* Proof */
.proof-card{ background: var(--white); border: 1px solid var(--line); border-radius: var(--radius-m); padding: 42px; }
@media (max-width: 720px){ .proof-card{ padding: 26px 20px; } }
.proof-metrics{ display:flex; gap: 48px; flex-wrap:wrap; margin-bottom: 36px; }
.proof-metric .big{ font-size: 44px; font-weight: 800; color: var(--blue); line-height:1; }
.proof-metric .lbl{ font-size: 13px; color: var(--ink-soft); margin-top:8px; max-width: 20ch; }
.bars{ display:flex; flex-direction:column; gap: 18px; }
.bar-row{ display:grid; grid-template-columns: 120px 1fr 56px; align-items:center; gap: 16px; }
.bar-row .name{ font-size: 14px; font-weight: 800; }
.bar-track{ background: var(--porcelain-2); border-radius: 999px; height: 12px; overflow:hidden; }
.bar-fill{ height:100%; border-radius:999px; background: var(--ink-soft); }
.bar-row.lead .bar-fill{ background: var(--blue); }
.bar-row .pct{ font-size: 13px; font-weight:800; text-align:right; color: var(--ink-soft); }
.proof-foot{ margin-top: 26px; padding-top: 20px; border-top: 1px dashed var(--line); font-size: 13px; color: var(--ink-soft); }

/* Process */
.process{ display:grid; grid-template-columns: repeat(4,1fr); gap: 2px; background: var(--line); }
@media (max-width: 980px){ .process{ grid-template-columns: repeat(2,1fr); } }
@media (max-width: 560px){ .process{ grid-template-columns: 1fr; } }
.step{ background: var(--porcelain); padding: 0 0 24px; overflow:hidden; }
.step-photo{ height: 200px; width: 100%; overflow:hidden; }
.step-photo img{
  width:100%; height:100%; object-fit:cover; object-position: center;
  display:block;
}
.step .step-body{ padding: 20px 24px 0; }
.step .step-num{ font-size: 30px; font-weight: 800; color: var(--line); display:block; margin-bottom: 10px; }
.step h3{ font-size: 16px; margin: 0 0 8px; font-weight: 800; }
.step p{ font-size: 14px; color: var(--ink-soft); margin:0; }

/* Contact */
.contact{ background: var(--blue); color: var(--white); }
.contact-grid{ display:grid; grid-template-columns: 0.85fr 1.15fr; gap: 56px; }
@media (max-width: 880px){ .contact-grid{ grid-template-columns: 1fr; } }
.contact-info h3{ font-size: 30px; font-weight: 800; margin: 0 0 14px; }
.contact-info p{ color: rgba(255,255,255,0.78); margin: 0 0 24px; max-width: 40ch; }

.form-card{ background: var(--porcelain); border-radius: var(--radius-m); padding: 34px; color: var(--ink); }
@media (max-width: 560px){ .form-card{ padding: 22px; } }
.form-grid{ display:grid; grid-template-columns: 1fr 1fr; gap: 18px; }
@media (max-width: 560px){ .form-grid{ grid-template-columns: 1fr; } }
.field{ display:flex; flex-direction:column; gap: 8px; }
.field.full{ grid-column: 1 / -1; }
.field label{ font-size: 13px; font-weight:800; color: var(--ink-soft); }
.field input, .field select, .field textarea{
  border: 1.5px solid var(--line); border-radius: var(--radius-s); padding: 12px 14px;
  font-family: var(--font-body); font-size: 14.5px; background: var(--white); color: var(--ink);
}
.field textarea{ resize: vertical; min-height: 90px; }
.form-submit{ margin-top: 22px; width:100%; justify-content:center; background: var(--blue); color: var(--white); }
.form-success{ display:none; text-align:center; padding: 40px 10px; }
.form-success.show{ display:block; }
.form-success h3{ font-size: 22px; margin: 12px 0 8px; font-weight:800; }
.form-success p{ color: var(--ink-soft); margin:0; }

/* Footer */
footer{ padding: 48px 0 40px; background: var(--ink); color: var(--white); }
.foot-top{ display:flex; justify-content:space-between; align-items:flex-start; flex-wrap: wrap; gap: 24px; margin-bottom: 24px; }
.foot-logo{ font-weight: 800; font-size:18px; text-transform: uppercase; color: var(--white); text-decoration:none; }
.foot-logo em{ font-style: normal; color: var(--coral); }
.foot-links{ display:flex; gap: 24px; list-style:none; padding:0; margin:0; flex-wrap:wrap; }
.foot-links a{ font-size: 13px; color: rgba(255,255,255,0.72); text-decoration:none; font-weight:700; }
.foot-links a:hover{ color: var(--white); }
.foot-bottom{ font-size: 12px; color: rgba(255,255,255,0.55); display:flex; justify-content:space-between; flex-wrap:wrap; gap: 10px; padding-top: 20px; border-top: 1px solid rgba(255,255,255,0.14); }

/* Legal pages */
.legal{ padding: 60px 0 100px; }
.legal h1{ font-size: 34px; font-weight: 800; margin: 0 0 8px; }
.legal .updated{ color: var(--ink-soft); font-size: 13.5px; margin-bottom: 36px; }
.legal h2{ font-size: 18px; margin: 36px 0 12px; font-weight: 800; }
.legal p, .legal li{ color: var(--ink-soft); font-size: 15px; line-height: 1.75; }
.legal ul{ padding-left: 20px; }
.legal .callout{ background: var(--porcelain-2); border: 1px solid var(--line); border-radius: var(--radius-m); padding: 20px 24px; font-size: 14px; color: var(--ink-soft); margin-bottom: 32px; }
.legal .callout strong{ color: var(--ink); }
.legal .callout ul{ margin: 10px 0; padding-left: 20px; }
.legal .callout li{ font-size: 14px; line-height: 1.7; }